.Precious Audiences, Search Engine Optimization Pros, and also Digital Marketers,.Hey there, I am actually Jenise. I've gone to the SEJ helm for 15 years, along with Loren Baker and Brent Csutoras at my side as majority proprietors and also operating partners.Yesterday, I woke up to a monumental piece of news: search engine optimisation updates author Internet search engine Property was acquired by advertising and marketing tool firm Semrush.There's an elephant in the space, so permit's start certainly there.What occurs when a huge search marketing field player buys a popular media channel concentrated on the search marketing industry?Will the publisher's coverage stay objective and also agnostic? Will its own authoritative resources include the breadth as well as deepness of tools and also platforms as well as solutions readily available -- some of which reside in direct competition with Semrush?What takes place to Online search engine Land's mounds and reams of existing information -- posts, white documents, books, online videos-- that refer to Semrush rivals (umm, not to mention their links)?What regarding trustworthy point of views from recognized authors that operate contrarily to the new business event lines in some way? Will those representations still be actually published, magnified, estimated on SEL? Or even weakened, and even quashed?A lot of inquiries.Community reactions, thus far, have actually been actually either of a favorable, complimentary attribute or focused on issues of predisposition.Screenshot coming from LinkedIn, October 2024.Screenshot from LinkedIn, Oct 2024.Screenshot from X (Twitter), Oct 2024.Screenshot coming from LinkedIn, October 2024.Screenshot from X (Twitter), October 2024.Screenshot coming from X (Twitter), Oct 2024.SEL and Semrush both have actually been active in reacting on social networks, restating that:." Our plan is to continue to stay independent and honest. Our target is to supply high quality expertise as we regularly possess.".I carry out feel that these are their goals for the existing editorial staff, in the meantime.I wonder to see whether this self-reliance will certainly stand up the examination of time, after the dust has actually settled and also the headlines of the acquisition is lining our electronic bird cages.I have an interest in learning if SEL's content flexibility will definitely stand up the examination of investor rate of interests in an NYSE-traded company that created $305 thousand in revenue in 2015. I think our experts will certainly need to have to wait as well as see.Here's Where Online search engine Diary Stands.As one of the final independent authors in the SEO business, SEJ stays bootstrapped as well as unbossed.Nobody takes SEJ's strands, regulates our links, our insurance coverage, or our message.That's right. SEJ is the honey badger of s.e.o writing: Our team mention what our experts prefer, when we prefer, just how our team yearn for.SEJ is still dedicated to reporting the truth (well, the reality until factors change with the algorithms) concerning what is happening in search engine optimization as well as marketing.SEJ is actually still dedicated to supplying objective learning and finest practices for our visitors.A.k.a. business as usual listed here at SEJ.That Is Actually Online Search Engine Journal Anyways?Our team of 26 people around the globe is comprised of writers, publishers, designers, technologists, the rear workplace who maintain factors running smoothly, purchases procedures. They create me so glad, if I may brag a little.We motivate openness, trial and error, obligation. Our experts do not tolerate office politics or even toxic behavior. I love to presume our team're dense. We discuss, our company cuss, our experts entertain each other along with absurd memes. Our experts have actually chuckled together and wailed together.Most notably, when the sh * reaches the fan, our team pull together. Our experts rally. We acquire abrasive. Repeatedly. I talk to the team to attempt once more, to improve, to always keep learning-- and they perform it. Which is when you understand you have an A-Team on your hands.That's the whole lineup. SEJ has no real estate investors. No corporate emperors. And also we want it this way.Our freedom has been actually testing at times. It would behave to possess a business Dad Warbucks that may "dim the skies with folks," being one of my favorite specialists just liked to point out.Consequently it carries out provide me stop when a rival publisher is now backed through a multi-national provider with over 1,000 employees. That is actually a huge amount of resources, firepower, as well as reach.However for many years, SEJ's independence has guaranteed our staff's potential to deliver one hundred% honest journalism as well as education and learning for the hunt marketing area.Our company perform what our company yearn for. As well as this is what I have faith in: That our readers, our advertisers, our area will certainly provide what our team need to be an awesome David to this new Goliath.I welcome your comments, reviews, and concepts to create Internet search engine Publication what the search advertising community requires it to become now. Leave me a message listed here, and also I guarantee to reply.Jenise Uehara.CHIEF EXECUTIVE OFFICER, Search Engine Diary.Included Image: Tanveer Anjum Towsif/Shutterstock.